Beyond Meat® has long been a top competitor in the plant-based meat segment. The company has proven that prowess tenfold with a recent partnership. Beyond Meat was named as the first-ever Official Plant-Based Meat Partner of Madison Square Garden, New York Knicks, Knicks Gaming (NBA 2K League), New York Rangers, and the Arena Concert Series at Madison Square Garden.
"Madison Square Garden is one of the world's most iconic venues, reaching millions of consumers each year through their robust schedule of sports, music, and live entertainment events. We are proud to partner with The Garden to bring increased choice to their fans and make it even easier for event attendees to Go Beyond this season with food options that are not only delicious and satisfying, but that provide robust nutritional and environmental benefits," said Akerho "AK" Oghoghomeh, Senior Vice President of Global Marketing, Beyond Meat.
The GO BEYOND® GRILL, a brand-new, first-of-its-kind dedicated concession stand, will exclusively feature and serve Beyond Meat's plant-based meat products in the Madison Square Garden sixth floor concourse. Beyond Meat products available at the stand include the new Beyond® Smashable Burger, the new meatier Beyond Sausage®, and two exclusive dishes featuring Beyond Steak®.
Featured menu items include:
Select Beyond Meat products will also be available at multiple concession stands throughout The Garden, including at Garden Market. The brand will receive significant promotion during Knicks and Rangers games at The Garden, including in-game LED and dasherboard signage for regular season games televised on MSG Network, as well as LED signage during concerts. According to a press release, Beyond Meat will partner with the Knicks and Rangers digital teams on two custom original content series that will be shown across Knicks and Rangers digital channels.
Keep checking in with Deli Market News as we hear about more industry partnerships.