Meal kits provide an exclusive opportunity to introduce consumers to the versatility of specialty ingredients. In its most recent move, Blue Apron introduced three new products to highlight the meat sector, now offering Butcher Bundles, Craft Burgers, and Add-ons. The launch builds on Blue Apron’s commitment to great tasting, high-quality ingredients that address different cooking experiences and meal options.
“These three new Blue Apron products add more variety and new, great tasting meal experiences to our menu, providing our customers with additional options to bring Blue Apron into their homes in a convenient way,” said Linda Findley Kozlowski, President and Chief Executive Officer. “Blue Apron’s culinary authority differentiates us from our competitors, and these new offerings highlight our chefs’ ongoing commitment to innovate in the kitchen to provide our customers with new flavors, variety, and flexibility. We continue to create unique recipes featuring fresh ingredients sourced with high animal welfare and ingredient standards that our customers love.”
According to a press release, Blue Apron Butcher Bundles are a selection of twelve servings of responsibly sourced and high-quality meat and seafood options, paired with a variety of spice blends, recipe inspirations, and a cooking guide. Curated by Test Kitchen chefs with flavor and versatility in mind, the Butcher Bundle also gives customers the opportunity to get creative in the kitchen ahead of grilling season.
The Craft Burger is an elevated version of Blue Apron’s burgers with unique flavors that will bring new tastes to the table. Each Craft Burger comes with a 6 oz USDA Certified Prime Ground Beef patty and a specialty bun, and is served with a side to perfectly complement the flavors. With recipes like Truffle & Fontina Burgers with Sautéed Mushrooms & Arugula Salad, and Smoked Gouda & Fried Pickle Burgers with Corn on the Cob & Garlic-Herb Butter, the Craft Burger helps customers create a restaurant-quality burger at home.
Further building on positive customer feedback on Blue Apron’s customization options, the company’s new Add-Ons can be enjoyed as a complement to a weekly dinner, cocktail hour, a quick lunch, or as a way to add more variety and servings to the dinner table. Blue Apron is also offering new Grilling Favorites wine bundles, created by its sommeliers and chefs, to perfectly pair with any grilling activity.
Blue Apron is continuously building transparency into its sourcing practices. The company is a proud partner of Compassion in World Farming, a farm animal welfare organization, and the Ocean Disclosure Project, an online reporting platform for voluntary disclosure of seafood sourcing. Through these partners, Blue Apron customers can learn more about where their food comes from.
How else will specialty products shine in meal kits? Keep reading Deli Market News to find out.