The holidays are a time of innovation and Blue Apron has that in spades. The meal kit provider recently introduced its holiday menu of seasonal offerings.
“This season, we created a range of easy and distinct offerings to provide customers with everything they need to continue their holiday celebrations beyond Thanksgiving,” said John Adler, Senior Vice President of Physical Product. “The options were designed to eliminate the stress of menu planning, and are perfect for a range of gathering sizes, from an intimate dinner party to larger celebrations that serve up to 10.”
Through the end of the year, customers can choose from a selection of three limited-time meal kits, available with or without a subscription, in addition to premium recipes and add-ons, a release explained.
Blue Apron is also bringing back its holiday Roast Box, which includes:
Customers can also build a personalized holiday feast that suits their needs with the addition of Blue Apron’s Vegetarian Holiday Box and Holiday Ham Box, available to ship now through the end of December. In addition, premium recipes and add-ons are available in December for customers looking for an intimate and celebratory night in.
How will other companies approach the hectic times that are the holidays? Deli Market News will keep you plugged in.