On your mark, get set, sell! We know Ranch to be a driving force in flavor, and now almond maven Blue Diamond Growers is launching limited-edition Ranch Flavored Almonds.
"We're so excited to bring a flavor that is loved by so many to our Blue Diamond snack portfolio," said Maya Erwin, Vice President of Marketing and Innovation. "We’re always looking for new ways to incorporate trending flavors into our products, and with Ranch, we hope our customers feel inspired to take their taste buds to a new level of deliciousness.”
Available in a variety of sizes, the 6 oz, 40 oz, and 45 oz options are portable and resealable. The limited-edition flavor will be available in select sizes amid several retail locations, including Walmart in 6 oz cans, available May–October 2024; Costco in 45 oz bags, available this month, May 2024, while supplies last; and Sam’s Club in 40 oz bags, available August 2024 while supplies last.
Recent research found 70 percent of ranch usage occurs outside the salad bowl, according to a press release, which Blue Diamond Growers saw as an exciting opportunity to introduce a flavor consumers are craving across all food varieties, just in time for summer.
As such numbers are no surprise to the Deli Market News team, we are excited to see whether the success of such an introduction might see itself in more stores and as a more permanent portfolio addition soon.
