Bluegrass Dairy and Food recently announced it is undergoing a rigorous transformation. The dairy provider will be operating under the new moniker, Bluegrass Ingredients, as part of a larger rebrand and leadership initiative that reflects the company’s evolution from a leading dairy powder producer to a research-driven specialty ingredient provider.
“We have a long, proud heritage in the dairy industry, and we will continue to deliver high-quality cheese, dairy powders, and other dairy-based formulations to our customers,” said Hoyt Huffman, CEO. “But as our customers have evolved, so have our product offerings and our approach. Our new name represents our enhanced focus on a broader range of taste trends and our ability to develop innovative new flavors and formulations to satisfy customer demands.”
According to the press release, Bluegrass Ingredients’ Agile Innovation™ Model offers a formalized approach to delivering a wide range of products and solutions for customers. The company has continued to expand its product offering beyond dairy powders to now offer citrus powders and a number of specialty ingredients including non-dairy, vegan, and clean-label formulations and custom ingredients.
Huffman joined Bluegrass in 2017 and under his leadership, the company has brought on several additional highly experienced food industry professionals to help develop and execute an ambitious plan to expand the business using its innovation-driven approach. Proprietary spray drying, blending, and product development processes allow a team of flavor engineers to rapidly prototype new products to match customer specifications or introduce new formulations into the marketplace.
“We’ve seen a tremendous increase in market demand for a broader range of ingredient solutions that serve several key consumer segments for our customers,” said David Cantrell, Vice President of Sales. “Our expanded product offerings reflect this new market reality, and our formalized approach allows us to develop and supply the ingredients that help our customers reach new markets and improve their bottom lines.”
The new name and brand identity is effective immediately and will be implemented across all company materials and assets, including a new website.
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