With grilling season almost upon us, consumers will soon be on the lookout for their classic favorites to throw on the barbie—think hot dogs, ribs, and burgers. Plant-based curiosity has never been higher, so why not whet your shoppers’ appetite with the latest version of the Beyond Burger®? Beyond Meat recently announced that the highly anticipated new version of its iconic Beyond Burger will arrive in grocery stores nationwide beginning the week of May 3.
“The launch of the latest Beyond Burger iteration is another strong step forward in providing consumers with absolutely delicious plant-based meat that is better for people and the planet, no sacrifice required,” said Ethan Brown, Beyond Meat Founder and CEO. “It is my hope that these meaningful advances in taste and nutrition, using only non-GMO plant-based ingredients, will delight existing consumers and invite others to join us in Going Beyond.”
In addition to its irresistible taste, the new Beyond Burger delivers strong nutritional benefits such as:
According to the release, the rollout of the latest Beyond Burger iteration comes as part of Beyond Meat’s rapid and relentless innovation efforts to meet consumers’ growing demand for delicious, nutritious, and sustainable plant-based meat made without GMOs. Beyond Meat recently announced the establishment of the Plant-Based Diet Initiative Fund at the Stanford University School of Medicine to create a repository of cutting-edge research that will help drive and inform additional breakthrough product innovation to advance human health.
In a previous clinical study that was conducted at Stanford University and published in The American Journal of Clinical Nutrition, researchers evaluated the impact of replacing animal-based meat with Beyond Meat’s plant-based meat over an 8-week period on cholesterol levels (including LDL), heart disease risk factors including TMAO levels and body weight, and found improvement in key health metrics when participants replaced animal-based meat with Beyond Meat’s plant-based meat.
“We are continuously working on understanding beef flavor at a deeper level to ensure our plant-based beef platform delivers a delicious and satisfying sensory experience,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat. “The new Beyond Burger’s rich flavor profile resembles that of ground beef, and extensive testing with our consumers validated this new flavor direction with likeability scoring on-par with 80/20 ground beef burgers.”
The latest and greatest Beyond Burger will be sold in a 2-pack, the brand’s first-ever value 4-pack (MSRP: $9.99), and a 1 lb Beyond Beef® pack.
To learn more about the latest release, click here.
How will Beyond Meat continue to innovate next? Stay tuned as we keep our ears to the ground.
