Brooklyn Cured’s flavorful, all-beef hot dogs are hitting store shelves with a fresh new look and a couple of new SKUs in tow. The provider recently announced a packaging launch as well as the addition of two new offerings.
“We’re from Brooklyn, so, of course, we are inspired by Coney Island, but there are great hot-dog traditions in all 50 states,” said Brooklyn Cured Founder Scott Bridi. “We wanted our packaging to resonate with people throughout the country, so our inspiration is total Americana, inspired by state fairs, Ferris wheels, roller coasters, and spending time outdoors with people we care about.”
The portfolio glow-up features new packaging for Brooklyn Cured’s top-selling All-Beef New York Style Hot Dogs. According to a press release, this new packaging features bold colors and graphics which attract more consumer attention in-store, as evidenced by increased velocity and sales.
Complementing this exciting brand refresh, Brooklyn Cured is launching two new hot dog SKUs this summer. Aligning with the company’s core values, Wagyu Beef and Grass-Fed Beef represent the supplier’s commitment to promoting sustainably raised meat and creating the best-tasting products possible.
Each of the company’s hot dog varieties are pork-free and made with beef that’s raised with no added antibiotics or hormones.
“I may be biased, but as a New Yorker, I believe that hot dogs should have a real snap and be made of 100 percent beef,” Bridi said.
As the press release also noted, Brooklyn Cured’s Hot Dog line is made only with natural casings, to ensure a snap that adds a dynamic element to the hot dog eating experience.
“Are there awards for hot dogs? If so, we’d humbly like to submit all three flavors for the judges to review,” Bridi added.
The delicious hot dogs are available in select retailers nationwide with an SRP of $6.99–$7.99. They ship in eight-pack cases with a 90-day shelf-life.
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