Publix Super Markets is building out its refrigerated set, and shoppers won’t be able to resist the frozen temptation. Bubbies Ice Cream has announced a new distribution partnership with the major retailer. The expansion of its super-premium Mochi Ice Cream at the conventional grocer marks a significant achievement for the brand in response to surging consumer demand for the delicious and mindfully indulgent treats.
“We are thrilled to announce our partnership with Publix, making our Mochi Ice Cream more accessible across the country, welcoming new shoppers as well as making our delicious treats more available to loyal fans,” said Vice President of Marketing Katie Cline. “Over the past year, we noticed not only are shoppers looking for ice cream as a comfort food but also as a unique experience—from texture to flavor discovery and natural ingredients. It’s extremely meaningful for us to take on this new opportunity to provide value to consumers and deliver small moments of joy.”
Three of its most popular flavors—Mango, Strawberry, and Passion Fruit—will now be available in Publix Super Markets. With this latest addition, Bubbies is growing its list of natural and conventional grocery stores nationwide, which includes Sprouts, Whole Foods Market, Safeway, Albertsons, Big Y, and more.
According to the brand’s ibotta insights 2020 Shopper Analysis, Bubbies has experienced double-digit growth over the past years as well as an increase in repeat purchases compared to the year prior. Bubbies Passionfruit Mochi is allegedly the number one fastest-growing item for the mochi segment in the natural channel, noted the release. With shoppers staying more loyal to purchasing Bubbies Ice Cream, the brand now represents a significant share of annual spend in the category and is generating incremental sales that are nearly doubling the basket size.
Bubbies Mochi Ice Cream is Certified Gluten-Free and made with only high-quality, real ingredients, including all-natural flavors and real fruit purée, and has fewer than 90 calories per serving. From start to finish, there is nothing artificial about Bubbies Mochi Ice Cream as they are all made with non-GMO ingredients, and the Vegan mochi treats are Non-GMO Project Verified.
I’ve always believed that winter is the best time for ice cream because it melts slower, and I’m sure your shoppers feel the same way.