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Before the Butcher Debuts Plant-Based Protein; Danny O'Malley Details

Before the Butcher Debuts Plant-Based Protein; Danny O'Malley Details

Friday, May 5th, 2023

Every day, the plant-based sector gets a little more diverse, with category pioneers constantly uncovering the latest product developments. One company bringing an increased selection to the plant-based set is Before the Butcher, which has launched its new Plant-Based Pepperoni.

Danny O’Malley, President and Founder, Before the Butcher“Our new plant-based pepperoni offers an amazing taste experience that mimics real pepperoni so well, it would fool even the most sophisticated palate. We understand that consumers are looking for delicious, healthier, and more sustainable alternatives to animal protein,” said Danny O’Malley, Founder and President of Before the Butcher. “That’s why we’re thrilled to offer a product that fits this market need and delivers a great taste without any compromise.”

With all the flavor and texture of classic pepperoni without the meat, the flavorful new plant-based Pepperoni is gluten-free, soy-free, non-GMO, dairy-free, cholesterol-free, hormone-free, and antibiotic-free, making it perfect for people who are health conscious or have dietary restrictions. As a press release explained, the Plant-Based Pepperoni is made from natural ingredients and uses a proprietary pea protein, radish extract, paprika, and other spices to give the pepperoni a hint of spice that captures the flavor profile matching the best meat-based pepperoni from around the world. Its extreme versatility allows it to be used across a wide variety of dishes.

Before the Butcher recently launched its new Plant-Based Pepperoni, which is already an award-winning product

While still brand-new, the offering has already been recognized as a premium product, as the National Restaurant Association Food & Beverage Award (FABI) named Plant-based Pepperoni as a 2023 award recipient.

This latest offering joins the supplier’s portfolio of products including Plant-Based Patties, Beef, Taco, Italian, Chorizo, and Breakfast Grounds, and the economical Mainstream line of Plant-Based Patties.

From pizza to subs and beyond, this offering is sure to spark the inspiration of plant-based shoppers and more. Stick with DMN as we bring you more portfolio updates.

Before the Butcher