An executive change is afoot at Califia Farms, as Greg Steltenpohl, current CEO, prepares for his retirement. Stepping in to lead the company as the new Chief Executive Officer is Dave Ritterbush, a CPG industry veteran with plenty of experience under his belt.
"With Califia's innovation and commitment to helping people and the planet, there is endless potential for continued growth, especially as an increasing number of consumers seek plant-based options," said Ritterbush. "I look forward to building on Greg's vision and continuing the company’s commitment to innovation. Having Greg on the board will allow us to tap into his deep knowledge and passion, which will be invaluable."
According to a press release, Ritterbush has a proven track record of successfully leading food and beverage brands and elevating them to new heights. He most recently served as President and CEO of Quest Nutrition, where he guided the company to a $1 billion acquisition last year by The Simply Good Foods Co. He has also served as CEO of the snack company popchips, and helmed Premier Nutrition, maker of Premier Protein and Power Bar. Ritterbush has also served as a Vice President and General Manager of Red Bull North America and had a long tenure at Dreyer's Grand Ice Cream.
Greg Steltenpohl, known throughout the industry as a plant-based pioneer, is the Founder of Califia Farms. He will remain on the Board of the company as an Executive Director.
"I am super proud of what we've accomplished at Califia since we launched the brand 10 years ago. Now is the perfect time in the company's evolution for this next step," said Steltenpohl. "We were committed to finding the right person to serve as our next CEO, and I couldn't be more excited to hand over the reins to such a talented and well-respected leader. With his deep experience in CPG and nutrition, Dave is the ideal person to continue taking the company forward as a leader in the plant-based food and beverage space."
Califia Farms has been on a growth racetrack, announcing in January of this year a $225 million Series D financing to fuel its innovation and growth. The company expanded its successful plant-based milk portfolio by introducing a new oat platform in 2019 and recently added Plant Butters to its leading portfolio of plant-based milks, creamers, yogurts, and cold brew coffees.
The only way to go, for Califia Farms, is up.
Congratulations to Dave on this new appointment and we wish Greg a happy retirement!