Cargill is introducing a new beef brand to the classic meat category. Dubbed Salt & Sear™, the new premium brand touts restaurant-quality beef that consumers can prepare at home—a strategy the protein provider is implementing to help consumers identify quality and freshness in the meat case more easily.
The Salt & Sear brand sources its beef from only the upper 2/3 of USDA Choice, according to a press release, with certain cuts qualifying for the Certified Very Tender USDA designation. This is just one reason why Cargill chose “Restaurant-Quality At Home” as the brand positioning for its new beef offering.
“To the Salt & Sear brand’s target consumer, this positioning represented the highest quality standard and provided confidence in cooking mastery,” Cargill wrote in its press release. “While making beef purchase decisions, consumers are seeking certain characteristics and on-package information. According to a consumer study conducted by [us] in 2018, a significant portion of beef consumers said these attributes are either important or extremely important: USDA Inspected (74 percent of consumers), USDA Choice (67 percent), Certified Tender (46 percent) and Superior Marbling (42 percent). The Salt & Sear beef offering follows through on these crucial consumer priorities.”
Available starting this spring, the new Salt & Sear branded products are designed to introduce a new eating experience to consumers—and the category as a whole.
Deli Market News will continue to follow along with the latest releases in our industry’s top categories, so stay tuned.