A celebration is at hand as Cello and Hy-Vee team up for a day of fun in Grimes, Iowa. Fall festivities are in full swing, and Cello is bringing its amazing cheeses to an event this Thursday, October 28.
“We are so excited to bring a consumer experience for our award-winning Cello cheese to Hy-Vee Eau Claire and Grimes this October,” Quentin Wright-McDuffie, Associate Brand Manager, commented to Deli Market News. “Hy-Vee has been a fantastic partner throughout the years, and we’re so excited to continue working with them for this event.”
Held at the Hy-Vee located at 351 NE Gateway Dr this Thursday between 1–5 p.m., Cello will be setting up a station outside where shoppers can try award-winning Cello cheeses. Visitors will get to experience Cello’s Snack Packs for themselves alongside mocktails, a wheel of fortune game, and amazing prizes.
“We wanted to create an experience for consumers that highlights how versatile and enjoyable our Cello Snack Packs can be and help consumers learn about Cello in a fun, engaging environment,” Wright-McDuffie continued. “They’ll have a chance to sip on some mocktails and try their chance at the ‘Wheel of Cheese’ for some amazing prizes, all while sampling our delicious snack packs! It’s our way of sharing the joys of Cello with the Hy-Vee Eau Claire and Grimes community.”
According to the statement, complimentary cheese will include Copper Kettle Cheese with Lemon Ginger Cherries and Praline Pecans Snack Pack and the Fontal Cheese with Dried Blueberries and Lemon Praline Almonds Snack Pack. Lucky shoppers could win cooking classes with Cooking with Alessandra, wine tasting at Jasper Wines, and more.
With a dynamic duo in the works, keep a tab open as Deli Market News continues to report on the latest partnerships and events in store.