Sunday afternoons remind me of creamy brie and delectable charcuterie. Soon enough, many consumers’ weekend cheese boards may be welcoming a new variety, as Champignon North America recently released a new product line called Briette–Fine Cheese in a Fresh Pack, under its Käserei Champignon brand.
According to a press release, the Briette is a 4.4 oz/125 g, lactose-free, soft-ripened cheese available in three different flavors:
Briette’s unique fresh pack ensures the cheese is at its perfect state of creaminess throughout the entire shelf-life of the product. Another positive aspect of the fresh pack is the very mild bloomy rind. This makes Briette the perfect cheese for consumers who are interested in specialty cheeses but don’t consider themselves cheese experts.
Each cheese comes in a colorful and modern outer pack that clearly describes and visually depicts what kind of cheese is inside. Information on the pack helps consumers navigate the cheese case and understand how to entertain with specialty cheese. The wedge cut-out on the front of the pack functions as a “window to freshness” and offers not only a reference to a wedge of cheese but serves as an assurance of the quality. The QR code on the back directly links the consumer to the recently launched website and provides more product information, details about the company, recipes, and pairing ideas.
Champignon officially announced the new product concept during a virtual event with cheese industry retailers and distributors in October 2020.
As more specialty cheese products continue to hit the market, be sure to keep checking in with us at Deli Market News.