Mark your calendars for National Cereal Day! With March 7 creating opportunities in both the cereal and dairy aisles, Chobani is bringing a unique innovation to the plant-based arena. The brand has unveiled its latest launch: new limited-batch Cereal Oatmilk.
“Our fans love our classic oatmilks, but we do like to dabble in some fun with our limited-batch, flavored oatmilks,” commented Adam Croissant, Vice President of Research and Development at Chobani. “The Chobani Research and Development team in Twin Falls, Idaho, taste-tested nearly 20 different bowls of cereal with flavor notes from fruity and chocolatey to grain-based and narrowed it down to six potential varieties before landing on the perfect version. We’re so excited to bring our brand fans back to one of the simple joys of childhood with this new flavor.”
The new Chobani Cereal Oatmilk puts a nostalgic twist on a consumer-favorite dairy alternative, with a toasted, sweet graham flavor. With the launch of this plant-based product, shoppers can now bring an extra twist to coffee, cereal, overnight oats, and more.
The launch comes just in time for National Cereal Day, bringing more opportunities to retailers and plant-based consumers alike!
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