Chobani is known as one of the hottest names in the dairy case, with its yogurt products taking the cake. The industry leader recently announced several new food and drink innovations that deliver the nutritional power of nature to everyone. Starting this month, the new products will debut at grocery and retail stores nationwide include Chobani® Probiotic, refreshing and fruity plant-based beverages, and Chobani® Complete, lactose-free Greek Yogurt food and drinks filled with protein and amino acids to fuel busy lifestyles.
“With every trip to the store, consumers are looking to do more than just fill their bellies. They want healthier foods and drinks to calm their minds, restore their bodies, and replenish their energy,” said Peter McGuinness, President. “Natural nutrition is a driving focus of our future. We’re proud to bring Chobani Probiotic—a plant-based, fermented organic drink—and Chobani Complete loaded with up to 25 grams of protein to the aisles, each with the perfect combination of flavor, function, and packed with probiotics and other key nutrients for busy, on-the-go, modern families.”
As noted in a press release, nutrition has always been a part of Chobani’s “DNNA,” which stands for “delicious, nutritious, natural, and accessible.” It’s also the company’s driving focus into the future, as Chobani believes that when you combine quality, craft, and real nourishment for our bodies, you create something special—something that can fuel consumers further than they ever thought possible. The company cited studies that prove its shoppers agree, with 65 percent of adults seeking functional benefits from their food and drink; one in four consumers actively seeking out foods for a specific health benefit; eight in 10 Millennials and 67 percent of Gen Xers and Boomers believing that food directly impacts their energy and mental clarity.
Chobani’s new Probiotic drinks start with a base of whole grain oats and fruit juice and are fermented with a blend of probiotic cultures to support digestive and immune health. They are then woven together with a blend of organic fruit and herbal extracts with a light effervescence into the perfect combination of flavor and function. Functional beverages are one of the fastest-growing categories, and that increased demand is being propelled by probiotics drinks. Chobani Probiotic is a great way for consumers who are looking to continue on their wellness journey to tap into this trend.
Chobani Probiotic drinks are available in Lemon Ginger, Pineapple Turmeric, Peach Mint, and Cherry Hibiscus tea. All the Probiotic beverages are plant-based, non-dairy, certified organic, and are made with non-GMO ingredients. These beverages don’t contain any sweetener ingredients, like cane sugar or honey. Instead, the sweetness of Chobani Probiotics comes from the natural process of enzymes breaking down the whole grain oats, which makes for the perfect environment for six live and active cultures to thrive.
Chobani Complete—Advanced Yogurt That Solves the nutrition puzzle crafted to fuel busy lifestyles and help keep consumers full, Chobani Complete is Chobani’s new high protein and easy to digest lactose-free yogurt with 0g of added sugar. This new Greek Yogurt platform is a perfectly balanced, nutritious option for when a day is jam-packed, or can serve as the ideal pre- or post-workout fuel to keep consumers going.
Chobani Complete is available in three different formats: 5.3 oz cups are available in Blueberry, Key Lime, Vanilla, Strawberry, Mixed Berry, and Peach; 10 fl oz shakes are available in Banana Cream, Mixed Berry Vanilla, Strawberry Cream, and Vanilla; and 24 oz tubs are available in Vanilla. Every Chobani Complete product has 15-25g of complete protein, zero grams of added sugar, is a good source of fiber, diabetes-friendly, gluten-free, and lactose-free. Like all Chobani products, Chobani Complete is made with only non-GMO ingredients and no artificial sweeteners, preservatives, starches, or artificial flavors with locally sourced milk.
Chobani is also expanding its offerings across existing platforms, including: Chobani Greek Yogurt PB&J, Chobani Flip® Red Velvet Cupcake, Chobani Flip Lemon Meringue Pie, Chobani Flip Banana Cream Pie, and Chobani Gimmies™ Super Berry Rocket.
As this industry innovator continues to blaze a trail with its influential lines, keep checking in on reports from Deli Market News.