As a California-based company, our team is unfortunately familiar with the fear and devastation of wildfires. So, it was with deep sadness we watched and learned of the depths of the damages done to Maui, Hawai’i, by this very real natural disaster. One of the organizations coming forward to help aid in the healing is Chukar Cherries, which raised $5,000 in support in a single day.
“We notified our customers that 20 percent of the day’s proceeds would be donated to support Maui relief efforts. We saw a bump in sales that day, showing how much our customers care. We rounded up our customers’ generous efforts to $5,000. There is no shortage of need, and we thank our customers for joining us in supporting this effort,” said Marketing Manager Wynne Auld.
The donations are headed to the American Red Cross in Hawaii, which is providing emergency aid, shelter, and health services to those affected. According to a press release, Chukar raised the $5,000 donation by allocating a portion of proceeds from one day of sales.
The move is not unprecedented, as the company pointed out it has a history of supporting community needs.
Chukar Cherries supports youth development, access to nutritious food, and environmental conservation from its Prosser, Washington, home to the greater Seattle and Pike Place Market area. Recent donations in addition to that raised for Maui have included $10,000 to Historic Downtown Prosser to support quality of life and economic development and $5,000 to Pike Place Market Foundation for housing, food, and other social services.
If there is anything our team has learned over the years, it is that our industry is one of community—and of the people who make that community possible. We send our heartfelt gratitude to Chukar Cherries and others working to support that community, and our hopes for recovery to those affected by the fires.