Mike’s Hot Honey® is getting creative with its partnerships, recently announcing that it has partnered with Cinemark to spice up its cinema snacks.
“We’re thrilled that Mike’s Hot Honey is taking center stage at Cinemark during the busy summer season especially since Cinemark was my local movie theater growing up, so this is a nostalgic moment for me,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Food has become a quintessential part of the moviegoing experience today and our product can enhance nearly every item on the menu with a sweet-heat kick. We’re sure our easy-to-use dip cups will be a blockbuster hit.”
Cinemark and Mike’s Hot Honey will offer an array of options for those moviegoers who love the blend of sweet and heat. All of Cinemark’s theaters—more than 300 in the United States—now offer dip cups of the honey.
According to a press release, select Cinemark locations will offer Mike’s Hot Honey versions of favorite restaurant fare, including a fried chicken sandwich, flatbread, pizza, loaded fries, and wings.
“We are buzzing with excitement to be the first movie theater chain teaming up with Mike’s Hot Honey to add some sweet heat to our already iconic cinema snacks,” said David Haywood, Cinemark SVP of Food and Beverage. “Moviegoers are always looking for the next hot thing in Hollywood, and with these limited-time culinary creations showcasing Mike’s Hot Honey, our guests will be able to have an explosive snacking experience that matches the captivating action on our big screens.”
All items are available at Cinemark while supplies last.
What other creative summertime strategies will we see in the specialty arena? Stay tuned as Deli Market News covers.
