I have said it before, and I will say it again: Snacking is the best thing to come into my life. And I think that consumers would tend to agree. I spoke with Tom Donigan, Co-Founder of Field Trip Snacks, to learn about how his company stands apart and what’s on the horizon.
Field Trip Snacks began in 2011, when Tom and his business partners, Matthew Levey and Scott Fiesinger, began marketing junk-free jerky as an on-the-go, healthy snack. At the time, they saw a need for differentiation in a market that was void of anything except traditional gas station jerkies. Made with no preservatives, corn syrup, or nitrates, these jerkies have made a big splash.
“We’ve grown the business consistently year over year,” Tom explains to me. “We’ve seen a lot of success in traditional grocery markets as well as in our expansion to convenience channels.”
Due to this success, the company has introduced a variety of products over the years, including meat sticks (available in beef and pork), its Keto-friendly pork rinds, and its Spicy Apple Buffalo Style Chicken Bites.
“We wanted a chicken product that wasn’t just a typical chicken jerky. And that’s how we expanded our offering into a bite: a rectangular piece of delicious, antibiotic-free chicken made with Granny Smith apple inclusions and a buffalo-style seasoning. On top of the sweetness from the apple, it has a nice little bite to it from the hot sauce,” Tom says.
On top of this convenient snack, Field Trip also added a new flavor to its jerky line: Brooklyn Style EVERYTHING® Beef Jerky. Due to the popularity of this spice blend, Tom shares with me that the company obtained a trademark with the United States Patent and Trademark Office for the use of EVERYTHING® and EVERYTHING BAGEL® tied to the use of jerky or other meat snacks. He lets me know that it’s a great opportunity for retailers to market a meat snacks product with that name attached to it.
In the midst of the Keto diet trend—which doesn’t seem to be slowing down any time soon—Tom tells me that the pork rinds are a fantastic snack for those adhering to that regimen. Available on Amazon in flavors like Island BBQ, Sweet Chipotle, and Parmesan Peppercorn, the pork rinds have seen tremendous growth.
“We’ve gotten a lot of momentum on that product,” Tom says. “They’re not too salty or overpowering; they’re a far cry from consumers’ idea of a greasy gas station pork rind. They’re also easily marketable as a chip alternative.”
I sure don’t need any excuse to add more snacks into my life; do you?