When it comes to drawing consumers’ attention to an already popular brand, debuting a fresh new look continues to be a winning strategy. Better-for-you snack brand Cooper Street has launched newly designed packaging, enhancing its appeal among health-conscious consumers and strongly vocalizing its brand promise.
As a press release explained, the packaging redesign is in direct response to market research and consumer feedback, which revealed that 71 percent of the new target consumers preferred the new graphics over the old packaging. Looking beyond initial consumer preferences, Cooper Street took further steps to refine the new packaging based on feedback. This feedback guided decisions such as making the logo more prominent and adding real fruit imagery to boost the visual appeal.
While reinforcing the snack brand’s commitment to taste, quality, and wholesome ingredients, this strategic approach ensures the new design not only attracts new shoppers but also retains the loyalty of existing Cooper Street consumers.
Cooper Street has experienced tremendous exponential growth over the past decade, especially within the past two years. Due to this rapid growth, the supplier recognized a need to revitalize its packaging to better communicate its unique value proposition while improving its performance at retail. Beyond introducing consumers to a new look, the refreshed design aims to clearly communicate the brand's identity and core values and share what makes its products distinct—such as its use of real fruit, 25-calorie cookies, and allergen-friendly recipes.
Cooper Street's redesigned packaging is a strategic enhancement aimed at bolstering its market presence and improving consumer experience, the release added. The new packaging is geared to hit shelves within 2024, with a robust marketing campaign to support the transition.
To read more about this exciting brand refresh, click here.
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