One way to make that leap from shelf to basket is through innovative packaging. Shoppers look for products that not only stand out on the shelf but are sustainable. With sustainability on the minds of both consumers and retailers, Creminelli Fine Meats is making that leap a little smoother with the announcement of its new trays. Recently, the purveyor revealed all its sliced charcuterie products will be packaged in trays made from 80 percent post-consumer recycled content.
“We are excited to see the hard work of so many individuals within Creminelli and our supplier partners come to life with the launch of our 80 percent Recycled Tray initiative,” said Eric Schwartz-Johnson, Chief Marketing Officer at Charcuterie Artisans, the parent company of Creminelli. “This is one of many commitments we are making to sustainability, and it will not be the last. We are proud that Creminelli has always used 100 percent Humanely-Raised pork from family-owned farms. In addition, our corrugate supplier uses 100 percent renewable, recyclable fibers in the case boxes they make for Creminelli’s products.”
According to the release, Creminelli’s momentous leap into the use of post-consumer recycled content propels the brand into a sustainability leadership role within the charcuterie category and deli department, and also establishes the brand as a nationwide leader in the effort to significantly reduce first-generation, single-use plastic.
This initiative is expected each year to reuse the equivalent of over 11 million water bottles that otherwise could end up in landfills and oceans. The new 80 percent Recycled Trays will begin shipping in March 2022 and will be available for consumers in all retailers selling premium charcuterie in the immediate weeks to follow.
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