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Dewey’s Bakery Announces New  Leadership Team to Drive Brand Expansion  and Accelerate Results; Scott Livengood Explains

Dewey’s Bakery Announces New Leadership Team to Drive Brand Expansion and Accelerate Results; Scott Livengood Explains


WINSTON-SALEM, NC
Friday, September 24th, 2021

A whole host of new leaders is about to up the expansion of Dewey’s Bakery. As the company plans for accelerated growth, new leadership appointments hit the newswire.

This follows the news of Eurazeo’s $25 million minority investment, which was made in partnership with Chairman and majority Owner, Scott Livengood, as well as the new Chief Executive Officer Mike Senackerib, who joined Dewey’s Bakery as part of Eurazeo’s venture in October 2020.

Mike Senackerib, Chief Executive Officer, Dewey's Bakery“I am delighted to be working with this top-notch group of executives as we scale Dewey’s Bakery for the future,” noted Senackerib in a recent press release. “This team brings marketplace knowledge that is unmatched and will be sure to grow our beloved local brand into a national leader in premium cookies.”

Alongside Senackerib, the new leadership team will be focused on national expansion and building brand affinity for the Dewey’s of the future.

Scott Livengood, Chairman, Dewey's Bakery"The Dewey’s team is thrilled to have Mike Senackerib and this stellar team lead our company on this next chapter of growth. Dewey’s has established an exceptional product offering that is poised for expansion and continued success. This world class team of proven leaders with experience building some of the most iconic brands in food and beverage is sure to position Dewey’s as a leading brand in the premium cookie category in the years to come,” remarked Scott Livengood, Chairman.

Rod Hogan, Chief Financial Officer, Dewey's BakeryThese new leadership appointments begin with Rod Hogan, who assumed the role of Chief Financial Officer in January 2021. The press release explained that Hogan’s deep financial experience includes seven years with Big Four accounting firms, as well as over 20 years in the private sector with CFO roles for middle market, private equity owned manufacturing and distribution companies.

When joining companies post investment, Hogan has a track record of leading information technology, cultural, and management team transitions. He brings in-depth knowledge of specialty food manufacturing and distribution and has been involved in multiple acquisitions and ERP projects.

Ellen Howse, Chief Marketing Officer, Dewey’s BakeryEllen Howse joined Dewey’s Bakery as Chief Marketing Officer in June 2021 after serving as interim CMO for several months. Her marketing experience extends beyond 25 years, as she has worked with companies such as Cadbury Schweppes, Nabisco, and CNBC. She has her own independent consultancy, HowseBusiness. As a consultant, Howse led the innovation teams of several storied brands, including Godiva Chocolatier and Hello Products, and helped Fortune 100 companies such as Johnson & Johnson, Nestle Health Science, and Novartis identify and build new consumer growth platforms. Dewey’s is positive that she will play a crucial role at the company to elevate the brand and& drive future innovation.

Bart Butler, Chief Customer Officer, Dewey’s BakeryBart Butler joined Dewey’s Bakery as Chief Customer Officer in May 2021. He is responsible for the customer sales organization and driving growth in all channels of the business including grocery, mass, club, drug, dollar, and alternative channels. The release explained that Butler has extensive sales leadership experience with premier consumer packaged goods companies, including over 20 years with PepsiCo, primarily in sales and sales strategy roles on the Gatorade business.

Prior to Dewey’s, Butler oversaw the distribution bussinesss at Quorn Foods, in which he doubled their distribution in three years. While he worked at Merisant, maker of Equal Sweetener, Butler led the sales function, customer selling organization, category management, pricing and trade marketing, and was also instrumental in helping the private equity owned company sell to outside investors.

Dewey's Bakery announced several new appointments to its leadership team including Rod Hogan to Chief Financial Officer, Ellen Howse to Chief Marketing Officer, Bart Butler to Chief Customer Officer,  and David Catlett to Chief Operating Officer

Last but not least, David Catlett was named Chief Operating Officer earlier this month.

David Catlett, Chief Operating Officer, Dewey’s BakeryCatlett brings more than 24 years of food manufacturing experience to the role, with a majority of that time spent at White House Foods, where he had oversight of two manufacturing facilities and over $100 million in annual business. Catlett has extensive knowledge with start-up plants and full distribution facilities from additional leadership roles at Cheyenne International and Litehouse Foods.

Congratulations to all! We are excited to see where this growth takes Dewey’s Bakery next.

Dewey's Bakery
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