Like many shoppers nationwide, in my household, we are counting down the days to the Super Bowl and getting our game day menus ready. Just in time for the Big Game, Farmer Focus is giving consumers an easy solution for delicious snacks or meals in the form of three new flavors that have been added to its pre-seasoned chicken line.
"Building on the success of the original Farmer Focus pre-seasoned organic chicken line, our three new flavor profiles provide retailers more variety to offer consumers who are seeking inflation-friendly, restaurant-quality meal options that are easy to make at home," said Kathryn Tuttle, Chief Commercial Officer at Farmer Focus. "The expansion of the Farmer Focus pre-seasoned chicken line helps retail partners drive incrementality while addressing this shift in consumer preferences."
These new SKUs include Honey Jalapeño Chicken Party Wings, Black Garlic and Ginger Boneless Skinless Chicken Thighs, and Caribbean Jerk Seasoned Boneless Skinless Chicken Breast. According to a release, they join the company’s existing award-winning, pre-seasoned, gluten-free line, and each flavor contains low to no sugar.
Farmer Focus’ pre-seasoned chicken line was created to address consumer trends with globally inspired flavors. As the release went on to explain, research has shown consumers are spending more time cooking at home, but less time actually cooking. Ninety-four percent of shoppers plan to maintain or increase the meals they eat at home over the next year; however, 80 percent prioritize quick, easy-prep, easy-cook meal solutions, making this an opportune time for Farmer Focus to build out its lineup.
"Whether you are trying to get dinner on the table in less than 30 minutes, hosting an elegant dinner party, or prepping our Honey Jalapeño Chicken Party Wings for a Big Game crowd, the new flavors make it easy to wow friends and family," said Sean McLendon, Farmer Focus Head of Research and Development and a James Beard-nominated chef. "From spice to smoke, black garlic to chilis, consumers can enjoy the same trending flavors and ingredients that are inspiring top chefs and restaurants."
To learn more about these exciting new flavors and Farmer Focus’ evolution, click here.
With a few weeks to stock your shelves with game day necessities, Farmer Focus’ pre-seasoned chicken offerings might just be what your shoppers are looking for.
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