DePalo Foods Strombolis
Odyssey - New Mediterranean Feta Drip
Flavortown Sauces Now Available Nationwide; Guy Fieri Comments

Flavortown Sauces Now Available Nationwide; Guy Fieri Comments

Thursday, February 22nd, 2024

Guy Fieri is once again helping bold flavors make their way into consumer households. The launch of his Flavortown Sauces line in conjunction with Litehouse® in December of last year sparked massive interest and now the line is set to be available nationwide.

Guy Fieri, Celebrity Chef"When it comes to saucin' it up in your home kitchen or out at the grill, I'm a firm believer in the old adage, 'Go Big or Go Home!' So, I'm stoked to be launching my Flavortown Sauces nationwide, nine real deal flavors to help you sauce like a boss," said Guy Fieri. "From old faithfuls like Smokin' Hickory BBQ and Honey Mustard Sauce to new schoolers like Poppin' Jalapeno Sauce and of course, I finally had to bring my famous Donkey Sauce to the shelf. Big, real deal flavor comin' soon to a store near you!"

The product lineup will include nine total sauces that pack a flavor punch—all available in diner-inspired squeeze bottles.

Guy Fieri’s Flavortown Sauces line—created in collaboration with Litehouse®—is now set to be available nationwide

Flavortown Sauces will be supported by a national launch campaign, which will feature an integrated marketing plan to target and engage with Flavortown enthusiasts across connected TV, programmatic ads, social media, and shopper marketing tactics that pave the road to Flavortown both online and in-store.

As premium condiments continue to trend, we may see more partnerships like this in the future.