Announcing a newly created role within its operations, Flowers Foods recently named David Roach as its Chief Strategic Projects Officer. In this position, he will be responsible for leading various projects throughout the company and will report directly to Brad Alexander, Chief Operating Officer.
Prior to this role, Roach held the position of President of Cake Operations, but he has a storied run with Flowers. He began his career in route sales in Atlanta, Georgia, and worked in sales management prior to being named Regional Sales Director in the central region. From there, he became Vice President of Sales for Flowers Baking Co. of Villa Rica and later named President of the Bakery.
Throughout his tenure with the company, he also served as President of East Tennessee Baking company in Nashville before becoming Senior Vice President of the Central Region. A press release noted that during his career, he has held a number of leadership roles in sales and marketing, including the company's national accounts team and organics business. Prior to his most recent role, he was President of the Snacking/Specialty business unit.
"David has nearly 30 years of leading successful teams at Flowers," noted Alexander. "As president of cake operations, he has done an outstanding job of driving operational efficiencies at our snack bakeries. His tremendous experience, leadership skills, and operational knowledge will serve us well as he leads our strategic projects efforts across the company."
Roach is also heavily involved in the industry, serving as a Member and Chairman of the Executive Leadership Development Committee (ELDC) of the American Bakers Association, past Board Member of Quality Bakers of America and Chairman of its marketing committee, and a past Member of the Grain Foods Foundation marketing committee.
Roach also served on the Board of Directors of Dave's Killer Bread Second Chance Foundation. He holds a bachelor's degree in business administration with a major in marketing from Georgia Southwestern State University.
Congratulations to David Roach on this next step in his career!