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Flowers Foods Introduces 11 Newest Products to Portfolio; Mark Courtney Comments

Flowers Foods Introduces 11 Newest Products to Portfolio; Mark Courtney Comments


THOMASVILLE, GA
Tuesday, April 23rd, 2024

Make room on your shelves for 11 new offerings! Flowers Foods is on the innovation fast track, introducing a suite of new products from its well-known Nature’s Own®, Dave’s Killer Bread®, Wonder®, Canyon Bakehouse®, Tastykake®, and Mrs. Freshley’s® brands.

Mark Courtney, Chief Brand Officer, Flowers Foods“The breadth and scope of our newest launches are a testament to our continued focus on innovation and the growth of our leading brands,” said Mark Courtney, Chief Brand Officer at Flowers Foods. “Our new products have been developed to meet the latest market trends and preferences, offering consumers more choice while driving additional value for our customers and our business.”

As a press release noted, the varied product innovations include protein bars, smaller-sized loaves, breakfast items, flatbreads, a new keto bun, and more, reflecting the company’s ongoing commitment to developing new and differentiated products across its portfolio.

Flowers Foods is on the innovation fast track, introducing a suite of new products from its well-known Nature’s Own®, Dave’s Killer Bread®, Wonder®, Canyon Bakehouse®, Tastykake®, and Mrs. Freshley’s® brandsMultiple products have joined the Nature’s Own lineup, including:

  • Keto Soft White Buns
  • Perfectly Crafted® Flatbreads
  • Small Loaves

Joining the Dave’s Killer Bread lineup are the new Amped-Up Protein Bars and Organic Rock ‘N’ Rolls, while Bagels and English Muffins have been added to the Wonder portfolio.

Expanding its Canyon Bakehouse line, the company has also debuted its new gluten-free Cinnamon Raisin Bread, along with Deluxe HERSHEY’S Mini Muffins launched under the Mrs. Freshley’s line.

Last but certainly not least, the supplier has broadened its Tastykake portfolio with the addition of new Apple Cinnamon Honeybuns, as well as an all new Boxed Iced Honeybun Multipack.

For details on each of these innovative launches, click here.

How will Flowers Food continue to push forward in terms of product innovation and portfolio growth? Deli Market News will continue to report.

Flowers Foods
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