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Follow Your Heart® Launches Three New Innovative Cheeses to Satisfy Growing Demand for Plant-Based Products; Bob Goldberg and Anne Mejia Discuss

Follow Your Heart® Launches Three New Innovative Cheeses to Satisfy Growing Demand for Plant-Based Products; Bob Goldberg and Anne Mejia Discuss


LOS ANGELES, CA
Tuesday, October 19th, 2021

Those looking to reduce their dairy intake just gained some new secret weapons, as plant-based pioneer Follow Your Heart has introduced some innovative new products. Expanding the vegan cheese set, the company has introduced its new Dairy-Free Bleu Cheese Crumbles, Dairy-Free Finely Shredded Cheddar, and Dairy-Free Finely Shredded Mozzarella.

Bob Goldberg, Chief Executive Officer and Co-Founder, Follow Your Heart“We’ve rewritten the rule book with this trio of cheeses to close a wide gap in the dairy-free cheese category and further satisfy the increasing demand for plant-based alternatives,” said Bob Goldberg, Chief Executive Officer and Co-Founder, Follow Your Heart. “Our new Finely Shredded Cheeses are not only rich and creamy, they have an unbelievable melt. Plus, our new lusciously creamy Bleu Cheese Crumbles are a game-changer and will have dairy cheese consumers switching without any sacrifice.”

Follow Your Heart Dairy-Free Bleu Cheese Crumbles follows the company’s wildly popular Dairy-Free Feta Crumbles, which debuted last year. They are creamy and crumbly and go delicious in salads, tarts, and crostini, or sprinkled on a pizza. The crumbles come in 6 oz tubs and are available this month at Whole Foods Market, Stater Bros., and at select Acme and Safeway stores in the Mid-Atlantic and Northeast.

Follow Your Heart is expanding the vegan cheese set with its new Dairy-Free Bleu Cheese Crumbles, Dairy-Free Finely Shredded Cheddar, and Dairy-Free Finely Shredded Mozzarella

Follow Your Heart’s Dairy-Free Finely Shredded Cheddar is delectable in quesadillas and mac-n-cheese, and the Dairy-Free Finely Shredded Mozzarella is excellent for pizza and lasagna. Both are rich and creamy, offer an exceptional melt as well as stretch, and are equally delicious served cold, a press release stated. They come in 7 oz packages and are available nationwide at select retailers including Sprouts, Vons, Albertsons, Wegmans, and Walmart.

According to an August 2021 Bloomberg Intelligence Report, sales of plant-based dairy and meat alternatives reached $29.4 billion in 2020, and could increase fivefold to $162 billion by 2030, comprising 7.7 percent of the global protein market.

With sales projections to increase fivefold to $162 billion by 2030, the new products are coming in just in time for the expansion of deli shelves

National pizza chain, Mellow Mushroom, offers vegan options using Follow Your Heart’s new dairy-free mozzarella, and Banza, the rapidly growing maker of chickpea-based pasta and pizza, featured the mozzarella on its new Plant-Based Cheese pizza as well. Additionally, Veggie Grill is highlighting the Dairy-Free Bleu Cheese Crumbles on its new steakhouse burgers in all locations.

Anne Meija, Vice President, Brand Management, Mellow Mushroom“Follow Your Heart’s new dairy-free mozzarella hits all of the ingredient quality standards we take pride in at Mellow Mushroom,” said Anne Mejia, Vice President, Brand Development, Mellow Mushroom. “The taste and compatibility with our Mellow Mushroom crust and red sauce really hits the mark, and our customers are already commenting that it is delicious on our stone-baked pies.”

All three new cheeses are vegan; are free of dairy, soy, casein, gluten, lactose, and preservatives; and are made with high-quality, non-GMO ingredients. They are available just in time for hearty fall cooking and the upcoming holiday season, joining other popular Follow Your Heart Dairy-Free cheeses such as the Feta Crumbles, Parmesan, and a variety of slices.

“We hope our consumers enjoy our new cheeses on their plant-based pizzas, tacos, salads, burgers, and much more,” concluded Goldberg. “It has always been part of our mission at Follow Your Heart to create high-quality vegan foods that enhance the lives of our consumers, and we believe these cheeses will make it easier and more accessible to make delicious plant-based foods."

Plant-based innovation awaits, and DMN will be here to report when it strikes.

Follow Your Heart
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