2020 has truly been the year of the Grocery Delivery Renaissance. Tapping into this movement, Food Lion partnered with Instacart to expand its delivery service to 302 stores in Maryland, North Carolina, South Carolina, Virginia, and West Virginia.
“Expanding this convenient service to 302 stores in the Food Lion footprint is more important than ever,” said Evan Harding, Director of Digital and E-Commerce Marketing at Food Lion. “We want to give local neighbors the option to shop through the channel they prefer, in-store or online, while still ensuring they have access to the freshest groceries at affordable prices.”
According to a press release, Food Lion wants to make shopping as easy as possible for its customers. The company continues to expand this new service with Instacart across its local towns and cities, highlighting its commitment to making grocery shopping easy, affordable, and personable. With the click of a button, Food Lion allows customers to access its low priced, fresh food items without having to ever enter a store. The online service allows customers to place an order and have their groceries delivered in as fast as an hour.
Additionally, shoppers can link their personal MVP card to their account and use digital coupons to redeem their “Shop & Earn” MVP rewards program savings. Customers can also see their accumulated Shop & Earn rewards on their checkout screen and view which clipped digital coupons will be applied to their order.
As grocery delivery continues to be such a rapidly-developing sector, Deli Market News will keep its eyes peeled for the latest.