Since 1996, The Drunken Goat® has been drawing consumers in with the promise of delicious, authentic goat cheese. Celebrating its 28-year legacy, specialty cheese maker Forever Cheese has announced a revamped look for the popular product.
“The Drunken Goat is a beloved brand and we want people to be as excited about the branding as they are about the cheese,” explains Chelsea Bryant, Marketing Manager at Forever Cheese. “Its new look is fresh, fun, and simple, and brings attention to what makes this cheese so special—the Murciana goats behind it, the wine in which it’s soaked, and its status as a DOP cheese from Spain. The eye-catching goat and bold colors make it stand out in a cheese case, inviting a broader audience to discover this one-of-a-kind specialty goat cheese.”
Bringing a fun new look to the lineup, the new label centers on the “drunken” goat character—lovingly known as Madge—a nod to the Murciana goats that provide the milk for the cheese and the red Monastrell wine in which the cheese is soaked.
The refreshed look is a celebration of the cheese’s longstanding legacy, paying tribute to the Protected Designation of Origin, known as Queso de Murcia al Vino in Spain, a press release explained.
The Drunken Goat is available in wheels, mini wheels, and wedges and can be found nationwide.
Continuing the elevation of its portfolio, Forever Cheese will continue rebranding the rest of its specialty goat cheese line, including updates to The Smokin’ Goat®, The Naked Goat®, and The Truffle Kid™ expected to roll out by early 2025.
DMN will continue to report on these portfolio developments, so stick around!
