Carr Valley Cheese - Taste the story of the most awarded cheese maker in the world
Simple done right
Fresh Cravings® Introduces New Hummus Flavors and Refreshed Branding; Jay Whitney Shares

Fresh Cravings® Introduces New Hummus Flavors and Refreshed Branding; Jay Whitney Shares


PHOENIX, AZ
Wednesday, March 9th, 2022

Fresh Cravings®, part of FoodStory Brands, has debuted a new look across its hummus portfolio, uplifting the brand with new packaging and imagery. As its alluring new look draws shoppers to the shelves, they will be met with three additions to the purveyor’s lineup: Fresh Cravings Everything Bagel, Honey Jalapeño, and Spicy Red Pepper Hummus.

Jay Whitney, Chief Marketing Officer, FoodStory Brands“Fresh Cravings remains focused on growing and giving; we are humbled, as a family-owned brand, to be in a position to give meaningful funds back to communities across the country. We are grateful to our dedicated fan-base for making us one of the most beloved fresh snacking brands—one that highly prioritizes sharing our success with others,” said Jay Whitney, Chief Marketing Officer of FoodStory Brands. “We strive to continually bring elevated snacking experiences to consumers and are excited to introduce our new look and flavors with the same high-quality ingredients and bold taste our customers have come to love. And we cannot wait to announce the next evolution of Salsabrate The Good!”

The new flavors join the company’s beloved Roasted Red Pepper, Classic, and Roasted Garlic flavors in the deli section of Walmart. The new branding, designed to further engage consumers, features a fresh and distinctive personality with playful imagery of fruits and vegetables, according to a press release, with vibrant colors to make a lasting impression and easy-to-read heat and flavor callouts to simplify the shopping experience.

Not only has Fresh Cravings updated its imagery and packaging, but the hummus Not only has Fresh Cravings updated its imagery and packaging, but the hummus purveyor has also added three new flavors to its lineup: Fresh Cravings Everything Bagel, Honey Jalapeño, and Spicy Red Pepper

The brand has also debuted its new “Crave Goodness” tagline as a homage to its philanthropic culture, as the company donated $250,000 to 50 nonprofits nationwide through its Salsabrate The Good program over the past year. This initiative spotlighted unsung heroes from across the country with weekly social media vignettes and donations to a variety of causes.

Fresh Cravings’ delicious portfolio can be found in more than 24 retailers, including Walmart, Kroger, Publix, select Safeway stores, and other regional grocers such as Dierbergs Markets, Ingles, and more.

The fast-growing hummus brand utilizes Chilean Extra Virgin Olive Oil, blending a short list of high-quality ingredients such as chickpeas, savory tahini, and all-natural spices to create a creamy, umami offering.

For more product launches and innovations, you know where to click.

Fresh Cravings®
Topics: