A new CEO has been named, as Nestlé USA’s prepared foods division, Freshly, appointed Anna Fabrega to the position. She succeeds Mike Wystrach, who is Freshly’s Founder and the former Chief Executive Officer.
“I am honored and excited to lead Freshly into the future as I believe deeply in our mission to break down the barriers to healthy eating. Mike has built a tremendous organization here, and I’m grateful to him for all we’ve accomplished so far,” commented Fabrega on the transition.
Fabrega joined the fresh prepared meal delivery service in January as Chief Commercialization Officer to lead Marketing, Brand, Menu Development, Customer Experience, and Sales. Originally from Panama, Fabrega brings deep experience across the food, retail, and e-commerce industries.
According to the release, Fabrega previously held leadership positions at the convenience store chain Stripes (acquired by 7-Eleven), Microsoft, and Amazon. At Amazon, Fabrega led the Amazon Go Just Walk Out brick-and-mortar stores and Amazon Kitchen private label fresh foods businesses.
The recent appointment comes as Wystrach, Freshly Founder and CEO, has decided to step down from his position and transition to an advisory role to the Freshly Board of Directors.
“From small beginnings [of] hand-delivering meals to consumers to building standard-setting technology and a nationwide network that delivers more than one million meals per week and helps make eating healthy easier and more convenient for people across the country, it’s been an incredible journey to lead this team,” said Wystrach. “It’s never an easy decision to move on from something you’ve built from the ground up, but I’m excited to take my passion for creating new innovations for consumers on to my next chapter, and I look forward to seeing Anna lead the Freshly business to new heights.”
Effective immediately, Fabrega will report to Steve Presley, Chairman and CEO of Nestlé USA, which acquired Freshly in 2020.
Congratulations to Anna Fabrega and Mike Wystrach on the exciting start to their new chapters!