Got eggs? Royal FrieslandCampina recently hosted its Third Annual Gayo Azul Blue Rooster Chicken Coop Giveaway to celebrate Easter, bringing a fun and competitive twist to the celebratory season. The prize, you ask? How about a beautiful and high-quality chicken coop from The Chicken Coop Company, as well as a gift card, a few handy kitchen accessories, and a $700 delectable assortment of Gayo Azul cheeses.
“Many of our consumers have been loyal to our brand for years, sometimes even decades,” said Debbie Seife, Marketing Director of FrieslandCampina. “To show our appreciation for that loyalty, the fun Chicken Goop contest celebrates our Blue Rooster, and our consumers love the grand prize as much as we do. The past Gayo Azul Chicken Coop Contests amassed thousands of entries, so we want to open the door again based on the extreme excitement.”
Anyone can enter the cheesemaker’s third annual contest, and applications will be accepted through April 24 at 11:59 p.m. EST. Once the contest has closed, three grand prize winners will be randomly selected.
According to a press release, there are multiple ways to earn entries for the giveaway, including:
Gayo Azul encourages customers to complete each of these tasks to maximize their chances of winning.
“We believe that variety is the spice of life, and we hope that the Gayo Azul Chicken Coop Contest creates awareness about the delicious varieties of Gayo Azul Cheese people can use to get creative with their cooking,” said Carlee Covino, Associate Brand Manager. “We love seeing interesting recipes people come up with, and always encourage customers to share their creations with us on social media.”
Gayo Azul products are available at local grocers throughout the Northeast and Southeast, including BJ’s Wholesale Club, Fresco Y Mas, Key Foods, Market Basket, Presidente, Publix, Sedano’s, and Winn-Dixie Supermarkets, as well as Walmart Supercenters.
Keep reading DMN for more brand strategies and portfolio insights.
