A fresh new look and a brand new line are certainly enough to catch our attention in the specialty cheese space. As it takes on this year’s Winter Fancy Food Show, hosted by the Specialty Food Association (SFA) on January 19, Fromager d'Affinois is bringing multiple exciting updates to showcase to attendees.
“Fromager d'Affinois is bringing something special to the Fancy Food Show this year—and we can’t wait to share it with you! Not only will you get to experience our delicious, creamy cheeses, but we’re also unveiling some exciting updates to our brand and product range,” shares Serge Bruno, Export Sales Director, ahead of the show.
First up, a brand new look for its robust portfolio!
“Fromager d'Affinois is modernizing its visual identity to highlight the special qualities that make our cheeses so unique,” Serge shares. “This year, we’ll be switching the new designs across our different products throughout the year, but the Fancy Food Show will give you an exclusive first look at what’s to come. It's a great opportunity to see how our iconic creamy cheeses are evolving!”
The supplier is also using the show as an opportunity to debut its new 150 g product line.
"This includes both a Double Cream and a Triple Cream—two rich, indulgent cheeses that expand our range and offer new options for cheese lovers," Serge adds. "These pre-packaged options will make it easier for stores that don’t have the capacity to cut our larger 2kg wheels to offer Fromager d'Affinois to their customers or for those who find pre-pack products much more convenient to bring home. Of course, you’re also invited to taste the company's entire range at the show, including its latest addition, Fromager d’Affinois Peppercorn Blend in 2kg wheel. We’d love to chat with you and share more about the exciting new developments at Fromager d'Affinois.”
Be sure to stop by the cheesemaker’s booth, #2330, during the show to learn more!
