With its sights set on expanding its retail network for its lineup of fresh guacamoles, dips, and salad dressings, Good Foods has tapped a new exec to help lead the way. The better-for-you purveyor has announced Tim Meskill has been appointed to Vice President of Club Strategy.
In his new role, Meskill will focus on developing and executing strategic club retail customer plans, driving new and existing product growth while aligning with the brand’s corporate growth and financial objectives. Additionally, Meskill will support the company’s growth strategy and prospective and current buy-side partners in this position.
Meskill brings a strong background in facilitating ambitious sales strategies within the club channels, according to a press release. Most recently, he served in sales leadership with Curation Foods.
“Growing our brand and our diverse product portfolio across club channels remains a priority for Good Foods,” commented Danyel O’Connor, Executive Vice President of Sales and Marketing. “Given Tim’s deep understanding and experience in this space, we are confident he is just the strategist we need to facilitate that growth.”
Good Foods’ current club retail partners include Sam’s Club, BJ’s Wholesale Club, and Costco.
Best of luck to Tim Meskill as he steps into this new leadership role!
As he and Good Foods look for new retail markets to enter, Deli Market News will keep you updated with the latest developments.