Plant-based innovator Eat Just is broadening its reach in the protein sector with the help of a strategic partner. Recently, its GOOD Meat division entered a joint development agreement with ADM, an international leader in nutrition that powers many of the world’s top food, beverage, health, and wellness brands.
“ADM has been making and innovating in food [for] over 120 years,” said Josh Tetrick, Co-Founder and Chief Executive Officer of Eat Just. “We are proud to partner with their incredibly talented team of scientists and engineers to take cultivated meat from a few restaurants today to millions of consumers tomorrow.”
According to the release, this is ADM’s first strategic partnership of its kind in the cultivated meat sector, which analysts predict could become a $25 billion global industry by 2030. As part of the agreement, ADM will build upon GOOD Meat’s foundational work to optimize the nutrients needed to enable the growth of the cells.
Currently, GOOD Meat is accelerating research and development and increasing production capacity to meet customer demand in Singapore and future markets.
“ADM has long been a pioneer in the alternative protein industry, and our strategic focus right now is on developing innovative new technology and solutions to continue expanding our capabilities to serve the fast-growing global demand for protein-based nutritional needs,” said Leticia Gonçalves, ADM’s President of Global Foods. “Cultivated meat solutions have an exciting role to play in this space, and we are eager to work together with GOOD Meat to bring great-tasting, innovative cultivated meat products to the Singapore market and beyond.”
The companies will also collaborate on product development projects for GOOD Meat’s pioneering cultivated meat products, starting with chicken. ADM’s breadth, depth, and insights in food formulation will be leveraged to advance the flavor, texture, and other attributes of GOOD Meat’s pipeline of cultivated meat products.
GOOD Meat’s partnership with ADM ushers in an exciting growth period as the company builds upon its recent regulatory approval in Singapore to sell new types of cultivated chicken and curates new opportunities for consumers to enjoy those products in a variety of settings.
To learn more about this latest partnership, click here.
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