When GrubMarket acquired the San-Diego based supplier, VIP Wholesale, the entire industry took notice. It has since scooped up two West Coast companies, Golden Greek and Happy Farm Produce in October. Continuing its acquisition streak, the company has now added Michigan-based farm-to-table delivery service Doorganics to its portfolio.
"Doorganics is one of the premier farm-to-table grocery delivery services in the Midwest, consisting of a well-respected and highly-regarded team. This acquisition is another key step in GrubMarket's nationwide expansion plans, and we are incredibly excited to welcome Mike Hughes and his team into the GrubMarket family," said GrubMarket CEO, Mike Xu.
Doorganics will now be able to leverage GrubMarket's established e-commerce network and supply chain capabilities, which will assist the company in expanding its offerings to more cities across the Midwest, a press release noted. Furthermore, GrubMarket will provide technological, e-commerce, and operational expertise. Doorganics' headquarters will remain in Grand Rapids, Michigan, and the company will continue to be led by its current leadership team, including Founder Mike Hughes.
"GrubMarket believes in the importance of supporting local farmers and producers, while recognizing the essential role that technology can play in food e-commerce. We look forward to working with the GrubMarket team to further enhance and expand our service across the Midwest," said Hughes.
As Doorganics’ aims to support local Michigan farmers, food makers, and artisans, it sources as many items as possible from within the State of Michigan, including a variety of delicious foods from small local farmers and food makers who might not have the scale to obtain shelf space at larger grocery stores. From a business perspective, Doorganics caters to residential customers, by offering them hundreds of items that they can enjoy on their own or with their families.
As the e-commerce company continues its lightning acquisition streak, Deli Market News will continue to watch how it all plays out.