A wave of expansion in Texas is leading H-E-B’s most recent growth strategy. The retailer recently announced the opening of its first store in Lubbock in addition to a new store in San Antonio. As we reported on our our sister site, AndNowUKnow, H-E-B is also eyeing a new store in Kaufman County. Kerrville, Texas, where the retailer opened its first-ever store over 115 years ago, is the newest market where H-E-B will expand. The facility opened its doors on November 11, featuring a diverse selection of products and services.
“We are excited this new store will provide the Kerrville community with a world-class shopping experience and the best H-E-B has to offer,” said Greg Nichols, General Manager. “Along with all our dedicated Partners, we are honored to continue serving Kerrville, the city where it all started for our company, and a community we proudly call home.”
According to a release from the company, the new store will be located on Main Street in Kerrville and occupies 114,000 square feet. The new location will offer a business center, fuel station and car wash, and True Texas BBQ restaurant, which are all slated to open in spring of 2021.
Some additional highlights from the new opening include:
With a history of giving back to the community, H-E-B will use this new opening as a chance to donate $500,000 to the Friends of the Butt-Holdsworth Memorial Library, which the H.E. Butt Foundation will match. The $1 million donation will go toward the creation of The Heart of the Hills Heritage Center, a sustainable history and heritage museum that will display rich history of Kerrville and the surrounding area.
“When we learned that H-E-B was celebrating the new store grand opening with a generous gift to the Hills Heritage Center on the Campus of the Butt-Holdsworth Memorial Library, the H. E. Butt Foundation Board of Directors voted to match the company’s generosity to this project,” David Rogers, President of the H.E. Butt Foundation. “A gift of this nature seemed like an appropriate way for us to support the Butt family history and legacy in Kerrville.”
Will H-E-B continue to flood the Texas market? Keep an eye out for more reports from Deli Market News.