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Häagen-Dazs® Brand Announces Newest Collection, HEAVEN

Häagen-Dazs® Brand Announces Newest Collection, HEAVEN


OAKLAND, CA
Tuesday, March 31st, 2020

Häagan-Dazs® has captured the hearts of consumers for years. With a new line, the ice cream brand continues to deliver that indulgent experience that shoppers love. HEAVEN, the new light ice cream collection, transports fans to ice cream excellence without the extra calories.

"The Häagen-Dazs brand is dedicated to creating perfect moments for all consumers to indulge, which is why we were inspired to create HEAVEN. This collection offers lower calorie options, while still satisfying a sweet tooth with the deliciously rich flavor you'd expect from a Häagen-Dazs product," said Meredith Saxe, Brand Manager. "These flavors were thoughtfully crafted with the finest ingredients to continue delivering the iconic creamy texture and perfect flavors you expect from the Häagen-Dazs brand."

HEAVEN has one-third fewer calories, twenty-five percent less sugar, is made with ultra-filtered milk, no artificial sweeteners, and no GMO ingredients

According to a press release, the new collection features four light and luxurious ice cream flavors, including:

  • Chocolate Sea Salt Caramel: Dreamy chocolate light ice cream swirled with a ribbon of decadent sea salt caramel
  • Strawberry Waffle Cone: The sweet taste of strawberry light ice cream dappled with strawberries and crunchy pieces of chocolate-covered waffle cone
  • Peanut Butter Chip: Vanilla light ice cream with a swirl of creamy peanut butter and the satisfying crunch of chocolate chips
  • Cold Brew Espresso Chip: Coffee light ice cream with a burst of chocolate espresso chips

HEAVEN has one-third fewer calories, twenty-five percent less sugar, is made with ultra-filtered milk, no artificial sweeteners, and no GMO ingredients.

Deli Market News will continue to cover the latest in product innovations.

Häagan-Dazs®
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