Non-animal options are continuing to grow as demand rises. Now, Scandinavian plant-based drinkable oat milk yogurt Hälsa’s Oatgurt™ is expanding its presence in the U.S. market.
"The brand has experienced 120 percent baseline growth in the past three months and expects to be in more than 800 stores before year's end," said company Co-Founder and CEO Mika Manninen.
The latest to see this product in stores are San Francisco and Bay Area Costcos, where it will be available in select stores.
Costco is just the most recent of major retailers to pick up Hälsa Organic Oatmilk Yogurt as its first plant-based yogurt. According to a press release, the product is also sold in Wegmans and select New York metro area stores, ShopRite, online at Fresh Direct, and at all three New York City airports through grab-and-go retailers and kiosks.
"With plant-based milks, the clean label is only part of the whole story. The label doesn't talk about the process of how the milk is actually made, and what kind of harsh chemicals or enzymes were used during the process. That's why Hälsa created a new standard: 100 percent clean. Not only a clean label—free from additives like food gums, emulsifiers, and phosphates—but also clean process and clean, glyphosate-free ingredients. Because food additives destroy the good bacteria in the gut, only 100 percent clean products can truly nourish the body," Helena Lumme, President and Co-Founder, stated.
Hälsa—Swedish for “health”—looks to set this new standard for the plant-based milk category by eliminating all food additives and chemicals from the manufacturing process and recipe.
The result is a dairy- and soy-free organic offering, available in four fruit flavors:
At only 120-130 calories per bottle, I for one can’t wait to bite into this product. For more innovations in all the categories of our industry, keep checking in with Deli Market News.