Heritage Grocers Group Opens New El Rancho Supermercado Location; Doug Sanders Comments

Expansion is the name of the game for Heritage Grocers Group, as it has trained its sights on Dallas, Texas. This comes as its banner company, El Rancho Supermercado, celebrated the opening of its 29^th store on October 25, which brings Heritage’s tally to 114 locations.

“The opening of this store will be a homecoming for me, and I am thrilled that Heritage is expanding its presence in my home state of Texas with the opening of El Rancho Supermercado’s 29th store,” said Doug Sanders, Chairman and Chief Executive Officer of Heritage Grocers Group. “We strive to deliver an exceptional shopping experience where our customers will find a wide assortment of fresh and authentic products reflective of their local community.”

The new store stands at approximately 18,000 square feet. An official ribbon cutting ceremony was held, which includes remarks from local dignitaries and elected officials in addition to live mariachis.

According to a press release, the company’s new Dallas location features:

• A colorful produce department with a wide array of perfectly ripe, seasonal fruits and vegetables from the USA and Latin America at affordable prices
• An authentic Mexican Cocina where customers will find delicious carnitas, tamales, taquería classics, and enjoy great Daily Deal options
• A Palapa offering refreshing agua frescas

Keep an eye on Deli Market News for more expansion updates from Heritage Grocers Group and other retail names.