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Hidden Valley® Ranch Partners With Van Leeuwen for Ice Cream Launch; Rachel Garrison and Ben Van Leeuwen Comment

Hidden Valley® Ranch Partners With Van Leeuwen for Ice Cream Launch; Rachel Garrison and Ben Van Leeuwen Comment


BROOKLYN, NY
Tuesday, March 14th, 2023

Ranch ice cream? Yes, you heard that right. The iconic flavor of Hidden Valley® Ranch’s signature product is now making its way to the frozen aisle. The brand has partnered with Van Leeuwen Ice Cream, which is launching seven new spring flavors to be sold exclusively at Walmart locations nationwide.

Rachel Garrison, Associate Director, Hidden Valley“We know that Hidden Valley Ranch goes with just about everything—pizza, carrots, French fries—but ice cream is a first for us,” said Rachel Garrison, Associate Director at Hidden Valley. “We are so excited to partner with Van Leeuwen, the expert in limited-edition, premium flavors, to bring together this creamy mix of savory and sweet. Insider tip? Top your scoops with crushed pretzels or potato chips for a perfect salty crunch.”

The Hidden Valley Ranch x Van Leeuwen flavor delivers a surprisingly tasty twist, according to a press release. The ice cream boasts the savory flavors of buttermilk, flavorful herbs, and a touch of sweetness, creating a delicious treat that pairs perfectly with salty snacks.

Hidden Valley® partnered with Van Leeuwen Ice Cream to launch seven new spring flavors to be sold exclusively at Walmart locations nationwide

All spring flavors will be available at 3,500 Walmart stores nationwide March 20 through May 28. These flavors include:

  • Hidden Valley Ranch
  • Sweet Maple Cornbread
  • Blood Orange Chocolate Chip
  • Carrot Cake
  • Strawberry Shortcake
  • Honey Graham Cracker
  • Limoncello Cake

Ben Van Leeuwen, Co-Founder and Chief Executive officer, Van Leeuwen“We’re so excited to debut this new series of flavors and unveil what is possibly our most surprising ice cream yet: Hidden Valley Ranch,” said Ben Van Leeuwen, Co-Founder and Chief Executive officer of Van Leeuwen. “We have done some creative collaborations and can’t wait for Walmart shoppers to try this new and exciting flavor along with our other spring specials.”

Stay tuned for more unique launches in the specialty space.

Hidden Valley® RanchVan Leeuwen Ice Cream
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