A strategic acquisition in the ice cream sector recently took root as craft maker High Road announced its purchase of a former Three Twins plant in Sheboygan, Wisconsin. Doubling its packaged ice cream capacity, strengthening its strategy to achieve national distribution, and allowing for significant logistics adaptability and efficiency, this acquisition positions High Road for significant growth in the near future.
"It has been a pleasure working with the city of Sheboygan, including Mayor Vandersteen, and we look forward to contributing to the greater regional economy through job creation and our partnerships with other local makers and manufacturers," said Justine Zarch, EVP and Lead Executive on the project. "We understand the importance this plant plays in the local community and we're pleased we can collaborate with the incredibly skilled manufacturing workforce and talented professionals in and around Sheboygan."
As the company plants its roots in America’s Dairyland, High Road’s innovative product development is sure to be further inspired, as noted in a press release.
High Road Craft Brands has made Inc's list of the fastest growing private companies for the past five years and boasts 397 percent growth in just the last three years. Even so, the brand remains true to its founding mission: to create handcrafted, chef-inspired indulgences for those with a passion for the good stuff. 10 years later, High Road continues to focus on high integrity, quality ingredients, and culinary craftsmanship.
"The executive team at High Road has been ambitiously acquisitive in recent years and 2020 was no exception, with the purchase and activation of this new plant,” COO Christian Rodriguez said. “Once we quantified the operational and logistical savings from the efficiencies that we would gain via this expansion, coupled with it being in the middle of the Dairy State, it was a no-brainer for us. We are ecstatic about the opportunity to engage with the people and culture of the city of Sheboygan as well as the entire state of Wisconsin."
Bryan Freeman, Chairman of the Board, also chimed in on how this acquisition positions High Road for even further growth.
"Adding the Midwest facility to our manufacturing footprint is another example of the High Road team executing on our mission to make beautiful craft ice cream and novelties at scale," he said. "It's surprising how many ice cream brands do not make their own products. Since its founding 10 years ago, High Road Craft's chef-driven approach and ownership of its facilities is resonating with the consumers and customers we serve."
Only time will tell how this acquisition will bode for the specialty supplier, so keep a tab open for Deli Market News.