When the autumn months arrive, it only takes two words to have shoppers flooding the stores: Pumpkin Spice. The Honey Baked Ham Company® recently teamed up with OnePoll to explore the experiences and flavors that make consumers’ favorite seasons, which revealed the time to meet demand for fall flavors is now. To do so, HoneyBaked® has brought its new Pumpkin Spice Glazed Turkey Breast (PSG TB) to shelves for a limited time.
"The data proves America's affinity for all things fall, especially the flavors and traditions that make it a favorite time of year," said Jo Ann Herold, Chief Marketing Officer. "We added pumpkin spice to our signature glaze to bring two fall flavors together in a delicious combination creating our Pumpkin Spice Glazed Turkey Breast. Just another way for all the pumpkin spice fans to enjoy the flavor this season."
The survey revealed several insights on fan-favorite fall flavors, showing that:
To bring the alluring new flavor to market, the company combined the beloved pumpkin spice flavor with its signature glaze, bringing a sweet, new crunchy topping to its popular Turkey Breast. The Pumpkin Spice Glazed Turkey Breast is available roasted or smoked, fully cooked, pre-sliced and ready to serve, according to a recent company release, and it can be purchased at HoneyBaked locations (excluding California) through October 31, while supplies last.
While the delicious flavors of pumpkin spice have lured in many consumers already, the survey also revealed that 51 percent of people have never tried an unconventional pumpkin spice item. HoneyBaked is solving that problem with the rollout of its unique fall flavor mashup.
The meat provider’s PSG TB is also included as part of its Winner Winner Turkey Dinner complete meal, which features the Pumpkin Spice Glazed Turkey Breast, two heat-and-serve sides like cheesy potatoes au gratin and Tuscan-style broccoli, and dinner rolls.
As a trade news writer and consumer, I can confidently say the demand for reminiscent fall flavors is already ramping up, so don’t wait to capitalize on this seasonal opportunity!