I can already hear the sound of eager footsteps racing through your grocery aisles as potato lovers come clamoring for Idahoan® Foods’ latest launch. Recently, the packaged potato provider announced the release of its new Idahoan® Potato Shreds made with 100 percent real Idaho® potatoes and mixed with delectable flavors.
"We are excited to debut our newest product line, Idahoan Potato Shreds. These potato-based microwaveable snack cups are available in delicious flavors beyond what is offered by traditional macaroni products, building upon our consumer-oriented innovation efforts," shared Ryan Ellis, Vice President of Retail Marketing and Business Development at Idahoan Foods. "Triple Cheese and Hidden Valley® Original Ranch® are going to have widespread appeal out of the gate, but this is an expandable platform. Beyond being gluten-free, potatoes are an excellent canvas for mixing with sauces and flavors, and consumers are increasingly searching for satisfying and convenient snack options, which makes the new Potato Shreds a perfect addition to our product lineup."
Idahoan Potato Shreds come in Triple Cheese and Hidden Valley flavor options, a release stated. They are perfect for an on-the-go midday snack or convenient side dish, as they can be prepared in a few minutes using the microwave.
In addition to Potato Shreds, the company has also introduced Idahoan Mashed Potatoes seasoned with Hidden Valley Original Ranch. This flavorful combo will appeal to a broad audience of potato and ranch dressing lovers alike.
"Ranch and potatoes are a classic combination, so it was only natural to team up with the experts in potatoes at Idahoan Foods," said C.C. Ciafone, Director of Marketing at Hidden Valley Ranch. "The signature, zesty flavor of Hidden Valley Original Ranch melds perfectly with Idahoan's first-of-its-kind Potato Shreds, making it a mash made in heaven."
Both the Potato Shreds and Mashed Potato product will be widely available at retail locations around the United States starting in September.
Will your store be among those offering shoppers these craveable offerings?