Friday, April 19th, 2019
The City Beautiful is about to be transformed into more of a sight with the International Dairy Deli Bakery Association (IDDBA) pulling out all the stops for its next show, taking place June 2-4, 2019. I’m specifically referencing what’s about to go down now that the association has announced the lineup of retail concepts slated for What’s in Store Live. Spoiler alert: lots and lots of innovation!
For the past 30 years, the What’s in Store Live—formerly known as Show and Tell—has been a fixture at IDDBA’s annual show. Each year, a team of industry volunteers redesigns the concepts and highlights new sponsored products to facilitate only the best representations of bakery, cake, cheese, and prepared foods. The goal of the What’s in Store Live, as well as the What’s in Store Live Workshop, is to inspire attendees with the latest trends and respected industry-recognized speakers to build basket size and elevate their customers’ experience.
According to a press release, this year’s concepts (by department) will include the following:
- New traditions/holiday creation, which will explore cake designs inspired by emerging occasions as new opportunities to celebrate
- Personalization of treats through mobile devices, whereby attendees can place orders for themselves or a local charity
- Building more with less, which will give attendees ideas on how to develop new creations in a short amount of time with few products
- Party in a pinch, which will demonstrate how to create “dessert charcuterie"
- Pairing ideas for increasing cake-consumption opportunities.
- The Sweet Shop, showcasing the conjoining of bakery items with indulgent additions, such as dipped cookies and caramel apples
- A bakery café, featuring a coffee bar as well as trendy sandwich and quiche concepts
- Sweet and savory concepts for waffles, a hot trend with boundless opportunities for topping creativity
- Make-your-own cookie dough bar
- Artisan bread focus, including scratch mixing and shaping, as well as live action baking throughout the show hours
- Innovative ways to market lunch options with lunch box sets geared toward both kids and adults
- Grab-and-go options for customers searching for entertaining ideas and parties
- A redesigned soup bar, featuring bone broth with custom inclusions
- Design accents that bring the farmer’s market feel into the deli
- A stand-alone, grocerant-type concept named La Trattoria, featuring ready to eat, ready to warm, and all eating options in between
- Ideas for fresh merchandising of pet meal options
- A back-of-house area dedicated to meal kit prep and space efficiency
- A focus on cheese as an ingredient, illustrated through fresh grated, fresh cubed, and shredded
- Ideas on how to build a cheeseboard, including ‘build to order’ concepts
- Cheese occasions, with a focus on the nutritional benefits of cheese
- A focus on milk and its varieties, butters, yogurts, and cultured items
- Fondue merchandising concepts
- Creative grab-and-go snacking options
- Innovative offerings for ready-to-eat snacking and meal pick-up
For more trade show coverage before, during, and after the events, stick around with us at Deli Market News.