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Ithaca Hummus Launches “Sharing-Size”

Ithaca Hummus Launches “Sharing-Size”


ROCHESTER, NY
Friday, April 9th, 2021

When shoppers find a product they like, they simply can’t get enough of it. Ithaca Hummus is seeing this ring true across its portfolio as consumers overwhelmingly requested a larger-sized format. In response, the brand recently announced the launch of its first-ever sharing-size 17 oz container, available in its two most popular flavors: Lemon Garlic and Lemon Dill.

Chris Kirby, Founder and Chief Executive Officer, Ithaca Hummus“We’ve heard stories of moms who deliberately hide Ithaca hummus in the back of the fridge from the rest of their family, party hosts who feel like 10 oz isn’t enough for a gathering, and fanatics who eat our hummus on a daily basis. We’re thrilled to finally give our fans the bigger size they’ve been patiently waiting for, starting with our top two flavors, Lemon Garlic and Lemon Dill,” says Chris Kirby, Founder and CEO. “Based on early signs of success in the market, I suspect we will be launching a few more sharing-size flavors later this year.”

Since the brand launched in 2013, Ithaca’s most requested item from fans has been a bigger size, according to a press release. With a consumer-first approach to innovation, Ithaca further validated the need for a larger option by conducting a consumer survey. This showed the average Ithaca consumer eats more than double the amount of hummus on a monthly basis compared to the general population, consuming an average of one third of a traditional 10 oz hummus container in one sitting.

Ithaca Hummus has announced the launch of its first-ever sharing-size 17 oz container, available in its two most popular flavors: Lemon Garlic and Lemon Dill

Ithaca is launching the 17 oz sharing size at Wegman’s, Stop & Shop, and nationwide with NCG, with plans to expand distribution of the line throughout the remainder of the year.

What’s next for the brand? You’ll have to read on to find out.

Ithaca Hummus
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