Three highly experienced brand leaders are stepping into key positions to drive distribution and brand growth for sweet potato chip snack brand Jackson’s®. The company has hired Andy Malloy as President, Sales and Marketing, in addition to welcoming Dan Wilfand and Todd Tolis as Director of Natural Channel Sales and Director of Alternative Channel Sales, respectively.
“I’ve been a big fan of Jackson’s since first hearing about how Megan and Scott Reamer created sweet potato chips cooked in healthy oils to ease their son Jackson’s inflammatory-driven pain,” said Malloy. “There is a megatrend happening right now with consumers and avocado oil because of the low inflammation properties compared to seed oils typically found in traditional snack foods. The Reamers pioneered snacks made with healthy oils, and now with our own manufacturing facility, the brand is developing true innovation focused on unadulterated avocado and coconut oils. I’m thrilled to lead this exceptional sales and marketing team to share Jackson’s story and deliver healthy oil snack options to shoppers.”
According to a release, Malloy brings over 20 years of high-level sales leadership in the CPG space to his new position. In his new role, he will oversee the sales and marketing team as well as the sales and marketing agencies that partner with the brand.
In addition, Wilfand joins Jackson’s from potato chip brand Spudlove, where he directed Western regional sales.
Wilfand has more than nine years of sales and account management experience, which he will use to manage Whole Foods and Sprouts Farmers Market relationships and oversee all Natural and Specialty Retailers nationally.
Tolis also brings over 15 years of sales and distribution expertise to his new role.
In his new role as Director of Alternative Channel Sales, Tolis will be responsible for managing relationships in a wide range of verticals including convenience stores, the travel sector, and the military community, among others.
Chief Executive Officer James Marino commented on the growth of this evolving leadership team.
“We’re pleased to bring this team together, led by Andy, during a critical time of opportunity for Jackson’s,” said Marino. “Each has a proven track record of driving growth and awareness while ensuring we remain true to what the brand stands for—a premium, healthy oil snack company that doesn’t compromise on quality and values. The Reamers’ pursuit of making lives better through snack options started with their son Jackson and is anchored in both science and heroism at every level. We are committed to bringing world-class epic flavor combinations to consumers globally using only top-quality avocado and coconut oils.”
Congrats to each of these talented leaders!