Whether it be cheeses, meats, or baked goods, the products exhibiting at the upcoming Winter Fancy Food Show (WFFS) will change the specialty foods game forever. With over 1,000 exhibiting companies, we are sure to see long-time industry friends forge new relationships that will further elevate the foundations of our industry. As a first-time exhibitor at the show, I asked Zoe Brickley of Development and Marketing at Jasper Hill Farm what attendees can expect to see from the company.
“The company has enjoyed quick growth over the 17 years since our inception. We've aimed high in terms of quality and market placement and have been encouraged by the evident willingness of buyers and customers to recognize value and pay more for a better product,” she explained. “Our products exemplify 'a taste of place' in an exceptional way. Traditional methods like cave aging, local dry hay harvesting, native microflora cultivation, and focus on raw milk quality set us apart from the pack.”
With Jasper Hill’s mission shuffled into my industry rolodex, I was curious to find out why WFFS is a must-attend event for the company. Having attended the show in the past, Jasper Hill is capitalizing on its importance by exhibiting for the first time this year.
“By meeting with existing and prospective clients in January, we can get ahead on planning for mid-year and holiday sales. It's also a great time to review what worked and what didn't from the previous year with customers and peers,” she told me. “It's good timing to be able to secure product availability and promotional opportunities before calendars start to fill up and budgets start to wain. By exhibiting for the first time, we're hoping that we can also secure new leads in addition to building on existing partnerships.”
Imagining a myriad of cheeses lined up in San Francisco’s Moscone Center, I then turned my attention to what Jasper Hill will showcase at this year’s show.
“We'll be working on introducing new products, and securing mid-year and holiday placements that reflect our inventory projections. We also hope to meet new clients that can help us access some of those hard to reach places in the market,” Zoe said. “We're celebrating a new line of dry-cured and fresh meats as well as a new collection of goat milk cheeses from our new farm's milk.”
Zoe suggested that retailers cross merchandise cheese and charcuterie with craft wine and beer. This draws a parallel between handmade products that express value for flavor, and grabs customers that are willing to splurge a bit for something special. But don’t take my word for it! You can find Jasper Hill Farm at booth #2643 to discuss all of these insights and more.
For the most exciting news leading up to WFFS, follow along with us at Deli Market News.