Jimmy Dean® brand, part of the Tyson Foods portfolio of brands, is taking the growing demand for meat alternative options head-on with the launch of two new products. The protein brand is starting every consumer’s morning right with the release of Jimmy Dean® Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights® Plant-Based Patty & Frittata Sandwich.
“Plant-based foods are revolutionizing the way people eat across meal occasions, including breakfast,” said Scott Glenn, Senior Director of Marketing, Jimmy Dean brand. “As the protein breakfast leader, expanding our portfolio to provide people with alternative choices was critical. We also had to deliver the same signature flavor and quality people expect from the Jimmy Dean brand with our new sandwiches, and we’re excited for both our lifelong and new fans to try them.”
Crafted with the brand’s signature seasoning, both products feature the same, delicious taste of the classic Jimmy Dean and Jimmy Dean Delights breakfast sandwiches that fans know and love, now with a plant-based patty.
According to the company’s release, demand for plant-based food options has grown exponentially with retail sales up 148 percent more than last year amid the on-set of COVID-19 in mid-March. By the end of 2020, a majority of Americans reported transitioning to a more flexitarian diet, striving to incorporate more plant-based foods alongside their meat staples. Many Americans are also choosing breakfast time to incorporate plant-based options versus other meals.
“We’re thankful to the loyal Jimmy Dean fans who share our passion for breakfast, and we’re excited to introduce new people to the Jimmy Dean brand as we bring innovations to market to meet evolving consumer needs, like the plant-based patty breakfast sandwiches,” added Glenn.
The new Jimmy Dean sandwiches feature a savory, plant-based patty providing the same great taste as the brand’s classic breakfast sandwich, sure to satisfy meat and flexitarian eaters alike.
As demand for all types of proteins grows globally, Tyson Foods intends to grow with consumers and be a leader across all proteins, including alternative proteins, noted the release. The launch of the Jimmy Dean brand breakfast sandwiches with a plant-based patty is the most recent example of Tyson Foods’ pursuit to produce the most loved alternative protein products in the world and expand the accessibility and affordability of plant-based protein options to consumers.
With this focus in mind, one can only wonder what the protein provider will have in store next. Deli Market News will report when we find out the latest.