J&J Snack Foods is strengthening its portfolio and its position in the snacking sector with its latest acquisition. The provider recently announced its acquisition of Thinsters®, a cookie company, in a strategic play to bolster its standing.
"We are thrilled to add Thinsters to our growing portfolio of fun brands," said Dan Fachner, President and Chief Executive Officer at J&J Snack Foods. "This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters' dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience."
Thinsters are thin, crunchy, bite-size cookies with simple ingredients and bursts of flavor. Oven-baked with real butter and real sugar, the crunchy cookies deliver big taste, a press release stated. Thinsters is a popular and growing brand with high product quality.
J&J Snack Foods was founded in 1971 and has since completed over 30 value-building transactions. The company has a proven track record of successfully integrating and scaling niche brands into some of America's most beloved snacks, including SUPERPRETZEL, ICEE, and most recently, DIPPIN' DOTS, which the company acquired in June 2022.
"We look forward to bringing J&J Snack Foods' sales, marketing, and innovation capabilities to the already popular Thinsters brand," added Fachner. "This acquisition represents a significant step forward in our strategic vision to offer the widest variety of delicious and fun snacks under one roof."
To see how this acquisition boosts J&J Snack Foods’ role in the snacking sector, stay tuned to Deli Market News.
