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Jollibee Plans North American Expansion

Jollibee Plans North American Expansion

Tuesday, September 3rd, 2019

Jollibee, a fast food restaurant chain that is wildly popular in the Philippines, has pressed the gas on its global expansion plans. The company is a dominant presence in the Asian restaurant space, and now it is looking to the west to grow its brand overseas, announcing its third store in the Greater Toronto Area (GTA) in North York, Ontario.

"We are so excited to be opening our doors for a third time in the Greater Toronto Area," said Maribeth Dela Cruz, President, North America Philippine Brands. "We are incredibly humbled by the support we have received from locals of the Toronto area since opening our last two stores in Scarborough and Mississauga, and we look forward to being able to give our Toronto Wilson Station family the same warm and friendly service our customers know us for."

As part of its North American expansion, Jollibee has announced its third store in the Greater Toronto Area

The company operates over 1,300 Jollibee stores worldwide, with over 200 international branches in the U.S., Canada, the U.K., Hong Kong, Macau, Brunei, Singapore, Vietnam, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, and Italy. The new store in North York, its sixth location in Canada, is part of a larger plan to open 100 branches in the country over the next five years, according to a press release.

Jollibee has been targeting the GTA region recently, opening its first two stores in Scarborough and Mississauga last year. The company is expanding into other areas of Canada as well, opening its first Alberta province location in August, where around 8,000 customers were served on the first day.

The new location will feature several opening-day promotions, including:

  • 'One Year of Joy' offers a year's supply of Jolly Crispy Chicken to the first 25 people in line who make a purchase of $25 or more
  • Jollibee Funko Pop! figures will be given to the first 50 customers in line holding unique banners or posters that read, "#ItsOurTurn"
  • A Jollibee collectible will be given to the first 300 customers in line who make a purchase of $25 or more

Where will Jollibee’s westward expansion take the restaurant next? Deli Market News will report.

Jollibee Foods Corporation